project

Brief:

Corporate Identity
 

Client:

Natural Healthcare Company - Global
 

Scope:

A natural healthcare company was wanting to re-define its corporate identity in the minds of all that interacted with it.
 

TCC was engaged to consult with internal and external stakeholders to pinpoint a universal and future focussed strategic path.
 

Through a mixed-method engagement of face-to-face, telephone and virtual interviewing, focus groups, online quantitative surveys, desk research and insight mining workshops, the project explored the views of employees, suppliers, customers and key opinion leaders in core global markets.
 

The project delivered a comprehensive corporate strategy for the brand spanning an identity model, essence, values, positioning statement, situational roles and a co-branding strategy in conjunction with its product portfolio.