project

Brief:
Creative Concepts
 

Client:

Medical Device Company – APAC Region
 

Scope:

A medical device company was developing direct-to-consumer communications to reach inadequately managed patients in the APAC region.
 

TCC was engaged to develop creative concepts for the campaign by working with the client’s in-house team as their creative strategist.

Through the development of insight platforms, a group ideation workshop and subsequent concept refinement, the project delivered a consumer-insight driven campaign concept for implementation across the APAC region.