project

Brief:

Creative Development

 

Client:

Prescription Pain Medication - Australia

 

Scope:

A schedule 8 pain brand was developing a new campaign to communicate with health professionals. 
 

TCC was engaged to qualitatively assess creative concepts with general practitioners and pain specialists, as the client wished to benefit from our unique combination of qualitative skill and expert understanding of how creativity works, thanks to 20+ years’ experience working in and leading advertising agencies.
 

Through a combination of focus groups and in-depth discussions, the project determined the best path forward for effective campaign engagement and TCC subsequently worked with the client’s creative agency to refine a lead concept.